Include Podcasts in Your Marketing Strategy

Millennials love podcasts, listen to them regularly and are less likely to divert from your ads.

Comcore survey indicates that 18-34-year-olds are 44% more likely than the average smartphone-owning adult to listen to podcasts on their device at least once a week (26% vs. 18%).

I love podcasts myself, they are dedicated, entertaining and thoughtful. I am Gen Y too, so I will share my top 5 (no surprise!):

Freakonomics

Insightful, entertaining and educating.

Stuff To Blow Your Mind

Something you don’t know and weird. Explained.

99% Invisible

Hidden facts, unknown events that changed our lives.

Invisibilia

Investigation-style podcasts: who produces fake news, is it easy to pretend if you are a celebrity, etc.

Longform

Interviews with writers for Esquire, National Geographic, etc.


Podcasts for marketing?

  1. Podcasts, especially popular ones, have very high retention rates. Gen Y are usually subscribed using iTunes, Podcast Addict, etc. New episodes are automatically downloaded.
  2. Authors are praised and audience interacts with them regularly.
  3. Podcasters will tailor your ads to their content or inside jokes. And it’s a win-win.

People listen to podcasts because they have deep respect for the host.

SingleGrain


Perfect example

Joe Rogan‘s extremely popular podcast (yes, they are on YouTube too) has 6-7 minutes in the beginning covering sponsor ads. And most of 1,000,000 subscribers don’t skip them, because they watch/listen it live!

How your company can benefit? I find special codes for discount less annoying and easy to remember for listeners.

If you want to try this product. Please, visit website dot com forward slash podcast name code.


Key Takeaways

  • Podcast host look for monetizing and will respond to your proposals.
  • You can test your messages, this type of advertising is rather cheap.
  • Hosts know their audience and will help you with the right and tailored wording.

Thanks for reading. Add your favorites in comments below, i will be happy to check them out!

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