All Aboard the Millennial Express

Millenials Uprising

Millennials, Gen X, Generation Me, Echo Boomers – you name it!

Everything will be reshaped: economy, media landscape, messaging, corporate strategies. And it’s happening right now while you are reading this text. 

New significant demographic cohort is about reign global spending:

  • Millennials – 92 million
  • Generation X- 61 million
  • Baby Boomers – 77 million

Millennials are starting to come of consumer age:  direct marketing is perceived as insincere, they re-shape brand’s strategies; don’t join conversations if messaging is not engaging. Gen X will generate $2.45 trillion of spending power worldwide, reports Adweek.

One should take into account their “work/life balance” attitude and failed expectations towards flexibility and diversity, which are not delivered completely so far (as PricewaterhouseCoopers discovered in “Millennials at work Reshaping the workplace” publication).


This blog will give you an understanding of the following:

  • Why Millennials are so important? 85% of them keep up with the news.
  • How they buy, react, and make decisions?
  • What is happening in the media landscape?
  • How social media is changing?
  • How big brands are adapting?
  • What will happen next?

I can describe myself as all-around integrated marketer with scientific approach. I love infographics – it will be my way to present facts, findings, and ideas. No boring tables and graphs. Sit back and enjoy weekly.

Everyone is encouraged to leave comments, email me or follow my social media accounts. I appreciate any feedback.

Follow me on Twitter for daily inspirations: @IliaShikhov

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  1. An interesting topic to write on. Don’t you think that the spending power of millenials may differ from country to country. For example India has the largest population of millenials and over there “saving” is given high priority and the millenials there, do not spend that much compared to the millenials living in western countries.

    1. Yeah, Saumay. Here I talk more about North America, but Europe, India may and are different! If I was in charge of marketing policy I would take into account all cultural factors.

  2. Very informative, I particularly enjoy the statistics you use regarding millennial interest in news. It will be interesting to see how things are reshaped in the next decade. I enjoyed your blog and look forward to future posts.

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