Millennials, Gen X, Generation Me, Echo Boomers – you name it!
Everything will be reshaped: economy, media landscape, messaging, corporate strategies. And it’s happening right now while you are reading this text.
New significant demographic cohort is about reign global spending:
- Millennials – 92 million
- Generation X- 61 million
- Baby Boomers – 77 million
Millennials are starting to come of consumer age: direct marketing is perceived as insincere, they re-shape brand’s strategies; don’t join conversations if messaging is not engaging. Gen X will generate $2.45 trillion of spending power worldwide, reports Adweek.
One should take into account their “work/life balance” attitude and failed expectations towards flexibility and diversity, which are not delivered completely so far (as PricewaterhouseCoopers discovered in “Millennials at work Reshaping the workplace” publication).
This blog will give you an understanding of the following:
- Why Millennials are so important? 85% of them keep up with the news.
- How they buy, react, and make decisions?
- What is happening in the media landscape?
- How social media is changing?
- How big brands are adapting?
- What will happen next?
I can describe myself as all-around integrated marketer with scientific approach. I love infographics – it will be my way to present facts, findings, and ideas. No boring tables and graphs. Sit back and enjoy weekly.
Everyone is encouraged to leave comments, email me or follow my social media accounts. I appreciate any feedback.
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